Hi there. It’s lovely to meet you!

 

My name is Rachael Snyder.

(yes, like the pretzels — sadly no lifetime supply included).

I’m a people-first marketer who believes the best campaigns start with a story and end with measurable results. Over the past several years, I’ve built my career leading brand and demand generation initiatives that not only drive leads and conversions but also make brands feel more human and approachable.

Today, I manage marketing for seca North America, a global leader in medical measurement and body composition analysis. In this role, I’ve grown our database to 30,000+ organically in under two years, driven 200+ qualified leads in a single month, and built LinkedIn and Instagram communities from the ground up. I love bringing creativity and data together — whether that’s launching a webinar series, optimizing digital campaigns, or producing thought leadership content that sparks real conversations.

Before seca, I supported top advisors in financial services and helped real estate teams win big at CBRE. I also ran my own freelance marketing business, where I partnered with entrepreneurs to define their brands and bring their vision to life — an experience that taught me to wear every marketing hat with confidence.

Outside of work, you’ll find me on the beach in Charleston with my pup Lucy (her ears really do rival Dumbo’s), catching up with friends over good food and wine, or planning my next creative project. My goal — whether in life or marketing — is simple: leave people feeling like they’ve found an old friend.

Talk soon,

Rachael

 

“You are here for a reason - to understand, to experience, to learn, to feel, to love, to teach, to try, to do, to choose, to change, to reflect, to help, to trust, to achieve, to seek.”